the floating hospital billboard

News and Events – July 2021

A friend, indeed!

Congresswoman Carolyn B. Maloney (D-NY-12) is no stranger to the needs of New York’s most vulnerable families through her tireless work helping the Floating Hospital and families experiencing homeless stay afloat. This month, funding procured by the congresswoman for community projects in her jurisdiction, will aid 10 organizations. The Floating Hospital is deeply appreciative to receive $925,000 for healthcare and IT system upgrades in conjunction with our move to the new clinic. In April, Rep. Maloney announced a grant of $4,320,500 for the Floating Hospital to expand services to provide Covid-19 vaccinations, testing and treatment for at-risk populations.

The Floating Hospital President honored in Crain’s New York

President and General Counsel Sean T. Granahan was honored this month as one of Crain’s New York’s “Notables in Healthcare.” The editorial feature (in print and online here, with a paid subscription) includes administrators, medical providers and policy makers across the healthcare sector. Granahan was lauded for shepherding the hospital through the pandemic and into a new state-of-the art $8.3-million clinic. Congratulations to our dedicated and fearless leader!

The Floating Hospital has a “West Side Story”

If you see us on the West Side Highway, give us a wave! No, we haven’t relocated, but the Floating Hospital has a presence on two billboards on the highway at 137th Street. Spanning 10.5 by 48 feet, the nearly back-to-back adverts catches the eye of drivers, with an average of 520,000 impressions per week, according to Judge Outdoor, the space provider. The space was available at a special rate designated for 501 (c) (3) organizations.

The copy and art were created by the Floating Hospital marketing director Barbara Laplaca, who said she wanted to “create a provocative statement” to drive people to the organization’s website. “I didn’t want the message to be shocking for shock’s sake, but to incite people to learn more about the critical issues needy families face.”

The billboards will be up through September.

— Lana Bortolot

Share This Story, Choose Your Platform!

The Floating Hospital provides high-quality healthcare to anyone who needs it regardless of race, ethnicity, religion, gender, immigration or insurance status, or the ability to pay. By providing unrestricted medical care in tandem with health education and social support to vulnerable New York City families, The Floating Hospital aims to ensure those most in need have the ability to thrive, not just survive.

DONATE TO SUPPORT OUR WORK

Stay Updated

Our mission is powered by people like you joining our community.

Follow Us

Platinum Transparency 2023 - Candid
graphic for Federal Tort Claims Act seal